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Companies Remain Uncertain – And Do Little – About Potential Risks of Social...
Social media has become a fixture on communication agendas across the country, fueled by the fact that Americans’ spent 73 percent more time on such social networking sites in the past year alone. But...
View ArticleKey Elements of a Social Media Policy
Should employees be encouraged to use social networking to enhance marketing outreach? Or will such activity impede productivity in an already tight economy? And what about reputational risk? These and...
View ArticleJoin Our Webinar on Social Media Policy
Russell Herder, in conjunction with Ethos Business Law, is excited to offer a webinar: “Social Media: Embracing the Opportunities, Averting the Risks” on Tuesday, August 25 from 12 to 1 p.m. CT...
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The Five Elements of True Consumer Insight
Accurate research data is gold to any marketer, but are your customer surveys returning something less than 24 carat? In this recent article (membership required) from Marketing Sherpa, Philip Graves,...
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Smart Recruiters Follow The Herd
Over half of the country is now using social media, and savvy recruiters have been quick to follow. Erik Sass gives us the skinny writing for The Social Graf. In ‘Nine Out Of Ten Employers Recruit On...
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Tweet Tweet Cha-Ching: Data Collection Through Twitter
There has been an industry trend to understand the impact of social media efforts. Knowing this, Twitter has approved two companies to analyze archived tweets and information about Twitter users, and...
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